search engine optimisation
Everyone would love to be at the top of Google and other search engines. But it’s not a simple process; there’s no magic formula that will ensure you always rank right at the top of the search engines. Some areas of business are much more competitive than others and you could be competing with millions of other websites out there.
At do1 we ensure that your website is built to its technical best, making it as search engine friendly as possible and giving it every opportunity of ranking well. We strictly adhere to the following best practices:
Pure CSS
The old method of HTML table-based layout makes it hard for search engine spiders to read the content of your site. do1 employs pure CSS-based layout, resulting in efficient, search engine friendly code.
We ensure that all our code validates to W3C standards.
Relevant page titles & friendly URLs
We attribute an appropriate page title for each and every page in your web site which accurately describes the content or function of that particular page.
We also demonstrate equal care and attention to the URL: scriptographic.co.uk/catalogue/patient-education/
rather than: scriptographic.co.uk/db_query.php?pe=yes&sessionID=QX1
Well structured pages and directories help with spidering.
Favourites/Bookmark icon (a.k.a. FavIcon)
The FavIcon is a 16 by 16 pixel icon that appears in the URL bar and history menu of your web browser. FavIcons are now fully supported by the top 3 major web browsers and add a quality finishing touch to your professionally designed web site, making it stand out from the rest and encouraging more visits.
META keywords
Each page should have its own keywords so that it has a chance of being found via search engines.
The keywords should accurately describe the content of that page and they should be terms that you think will be searched on. Here is an opportunity to be specific to your business rather than competing with everyone else out there, e.g. “IT supplies in Hampshire” rather than just “IT supplies”.
Appropriate use of graphics and flash
Images and Flash animation are invisible to search engine spiders so it’s important not to over-use them when displaying important content. Images should be accompanied with ALT tags to describe their content.
Site maps
We create an XML sitemap file which complies with the Google Sitemap Protocol, ensuring that your site will be indexed by Google and Yahoo. This helps the search engine spiders to reach every page on your web site and helps speed up the indexing of your pages.
Contact do1 now to discuss your website and how we can work together to help its natural search engine ranking.
